In 2024, I designed a comprehensive two-sided marketing flyer for Xapiens Teknologi Indonesia to promote their "Device as a Service" (DaaS) solution in collaboration with HP. The primary objective was to translate complex IT service models into a clear, visually engaging, and professional layout that appeals to B2B clients and IT procurement teams.
Key Features of the Project:
Tiered Service Presentation: I structured the layout to clearly differentiate between three service levels—Smart Inventory, Device Care Pro, and Full Life Cycle Service—using distinct color-coded sections and iconography for quick scannability.
Product Specification Design: For the second page, I created a clean grid to display various HP ProBook and EliteBook models, ensuring technical specifications and monthly rental pricing were legible and well-organized.
Brand Alignment: The visual identity adheres to Xapiens' corporate branding while integrating HP’s professional aesthetic, utilizing a blue and white color palette to convey trust, reliability, and modern technology.
Marketing Communication: The design incorporates strong Call-to-Action (CTA) elements, including highlighted value propositions (Proven Reliability, Superior Durability) and contact information with a QR code for seamless lead generation.